When voice becomes object.
Strengthen emotional connection with users by showing that learning a language is a deeply personal and meaningful act.
We designed an immersive module where attendees recorded their learning purpose, which was then turned into a personalized 3D-printed wearable object.
Voice turned into a unique object.
Personal, symbolic, wearable artifact.
Highly shareable and emotionally resonant.
Duolingo positioned as a purpose-driven brand.
