Transforming a 65-year legacy without losing its essence.
Refresh a 60+ year-old heritage brand without sacrificing its identity or customer trust.
We led a full rebranding: new logo, product portfolio restructuring, label redesign, and in-store visual transformation—all grounded in legacy and clarity.
Logo redesigned with legacy in mind.
Simplified and functional brand architecture.
Updated product portfolio and labeling.
Modernized in-store experience.
